When founder Rachel was working in the dental field, she was receiving orthodontic treatments herself. The braces made her struggling with her own oral hygiene and she started to search for more oral care solutions abroad.

Her quest for better solutions led her to collaborate with Dr. Wild from Switzerland, which now has the best selling foreign whitening toothpaste in China. By sharing her knowledge online she became a Key Opinion Leader in her field. Meanwhile she develops new products to offer full range oral care solutions, designed by the department in San Francisco.